10 Q's Answered About Creating Local Microsites for Boosting Sale

Introduction 

In today's highly competitive market, businesses are always looking for innovative ways to improve their sales and business development strategies. One effective method is by creating local microsites. Local Microsites are focused, small-scale websites that are designed to highlight specific products or services. They are becoming increasingly popular among businesses of all sizes because they offer several benefits, such as targeted marketing and improved online visibility in local markets. In this article, we'll delve into 10 questions related to creating local microsites, and how they can help you boost your sales and enhance your business development.

As a bonus section, we will also share a real-life business plan that focuses on ABC SportsWear, a company that aims to expand its reach in Germany by launching a microsite in Munich. This case study will provide readers with an example of how microsites can be used as a tool to boost sales and enhance business development. The section will include an executive summary, market analysis, marketing and sales strategy, operations plan, financial projections, and management team bios. So, keep reading to learn more!

What Is a Microsite? 

A microsite is a standalone, mini website that is designed to promote a specific product, service, or campaign. Unlike a typical website, which may have a broad range of content and pages, a microsite is hyper-focused on a particular topic or objective. It often includes interactive features, engaging visuals, and a user-friendly interface. Local Microsites can be used to target specific audiences and improve your online visibility in local markets. They allow you to create a customized experience for your visitors that is tailored to their interests and needs, leading to increased engagement and conversion rates.

What is the difference between Local Business Listings and Local Microsites?

When it comes to promoting your business online, there are two main options: local business listings and microsites. Local business listings are basic online profiles that display key information about your business, such as your name, address, phone number, and hours of operation. They appear in search results when someone searches for a local business, and they can be claimed and optimized on platforms like Google My Business and Yelp.

On the other hand, local microsites are standalone websites that are designed to promote a specific product or service. They provide a high level of customization and control over the user experience, allowing you to create a unique and engaging interface for your visitors. While local business listings can help you improve your online visibility in local markets, local microsites offer a more targeted and focused approach to promoting your business. They are ideal for businesses that want to highlight a particular product or service and create a tailored experience for their customers.

How can a microsite help me boost sales?

A microsite can be a powerful tool for boosting sales and driving business growth. By creating a targeted, focused website that promotes a specific product or service, you can provide potential customers with the information they need to make a purchase decision. Here are some of the key ways that a microsite can help you boost sales:

1. Provide targeted content: Local Microsites are designed to provide visitors with targeted, relevant content that addresses their specific needs and interests. By tailoring your messaging and content to your target audience, you can increase the likelihood of converting visitors into customers.

2. Create a clear call-to-action: A microsite can be designed with a clear call-to-action that encourages visitors to take action and make a purchase. This might include a prominent "buy now" button, a contact form, or a phone number that visitors can call to learn more.

3. Improve customer engagement: Local Microsites can help improve customer engagement by providing visitors with relevant content and information that is tailored to their needs. By keeping visitors engaged and interested, you can increase the likelihood of converting them into customers.

4. Increase brand awareness: A microsite can be an effective way to increase brand awareness by promoting your products or services in a more targeted way. By creating a unique and engaging user experience, you can help your brand stand out and build awareness among your target audience.

5. Generate more leads: Local Microsites can be designed with lead capture forms that allow visitors to provide their contact information in exchange for valuable content or offers. By collecting leads through your microsite, you can follow up with potential customers and convert them into paying customers.

Overall, a microsite can be a valuable tool for boosting sales and driving business growth. To create an effective microsite, it's important to understand your target audience, develop targeted content and messaging, and design a user experience that encourages visitors to take action. With the right strategy and execution, a microsite can be a powerful asset for your business.

What are the benefits of creating a microsite?

Here are the top benefits of a microsite:

1. Improved online visibility in local markets - Microsites can help you reach a more targeted audience in specific geographic locations.

2. Increased brand awareness - Microsites can help you promote your brand and increase awareness among your target audience.

3. Targeted marketing campaigns - Microsites can be used to create targeted marketing campaigns that are designed to reach specific audiences.

4. Better engagement with customers - Microsites can help you engage with your customers in a more meaningful way by providing them with relevant content and information.

5. Increased lead generation - Microsites can help you generate more leads by providing visitors with a clear call-to-action and a way to contact you.

6. Improved search engine optimization (SEO) - Microsites can help improve your SEO by providing more targeted content and keywords that are relevant to your business.

7. Greater control over content and design - Microsites give you greater control over the content and design of your website, allowing you to create a more customized experience for your visitors.

8. Better tracking and analytics - Microsites provide better tracking and analytics than traditional websites, allowing you to measure the success of your marketing campaigns more accurately.

9. Cost-effective marketing solution - Microsites are a cost-effective marketing solution that can help you reach your target audience without breaking the bank.

10. Improved customer experience - Microsites can help improve the overall customer experience by providing visitors with relevant content and information that is tailored to their needs.

11. Provide a more focused user experience - Local Microsites can be designed to provide a more focused user experience that is tailored to the specific product or service being promoted.

12. Allow for easier A/B testing - Since microsites are often more focused than a traditional website, it can be easier to conduct A/B testing on different elements of the site to determine what is most effective.

13. Help with event promotion - Local Microsites can be an effective tool for promoting events, such as conferences, trade shows, or product launches.

14. Boost social media engagement - Microsites can be designed to encourage social media engagement, such as by including social sharing buttons or embedding social media feeds.

15. Provide a platform for thought leadership - Microsites can be used to showcase thought leadership content, such as whitepapers, case studies, or blog posts, and position your business as a leader in your industry.

16. Offer a unique brand experience - Microsites can offer a unique brand experience that is different from your main website, allowing you to showcase a different aspect of your brand or business.

17. Test new markets - Local Microsites can be used to test new markets or product offerings before committing resources to a full website or campaign.

18. Support product launches - Local Microsites can be an effective tool for supporting product launches by providing a dedicated platform to showcase the product and its features.

19. Provide a targeted call to action - Microsites can be designed to provide a targeted call to action that is specific to the product or service being promoted, increasing the chances of conversion.

20. Enhance brand storytelling - Local Microsites can be used to tell a more engaging and interactive brand story, helping to build brand loyalty and awareness.

Overall, a well-designed microsite can be an effective tool for achieving specific marketing goals, engaging with customers, and driving sales.

How do I create a microsite?

Local Microsites can be powerful tools for businesses looking to target specific audiences and boost sales. Here's a step-by-step guide on how to create a microsite:

1. Define Your Objective: Before creating a microsite, you should determine what you want it to achieve and what message you want to convey. Consider the target audience and what they might be looking for.

2. Choose a Platform: There are many platforms available for creating local microsites. Choose a platform that has all the features you need and that fits your budget.

3. Create a Memorable Domain Name: Choose a domain name that is relevant to your brand or product and is easy to remember.

4. Optimize for SEO: Make sure your local microsite is optimized for search engines by using relevant keywords and phrases.

5. Create Engaging Content: Develop content that is engaging, informative, and relevant to your target audience. Use clear and concise language that is easy to understand.

6. Design for Excellence: Create a design that is visually appealing and easy to navigate. Use high-quality images and graphics to make your site stand out.

7. Set up Marketing and Analytics Tools: Use marketing and analytics tools to track your microsite’s performance and measure its success. This will help you identify what’s working and what needs improvement.

8. Launch Your Microsite: Once your microsite is ready, launch it and promote it through social media, email marketing, and other channels. Use targeted advertising campaigns to reach potential customers who may be interested in your product or service.

9. Measure Results: Use analytics tools to track traffic, engagement rates, conversion rates, and other metrics. This will help you determine the effectiveness of your microsite in achieving your goals.

By following these steps, you can create a successful microsite that can help boost your sales and business development efforts. Remember to define your objectives, choose the right platform, optimize for SEO, create engaging content, design for excellence, set up marketing and analytics tools, launch your microsite, and measure your results

What should I include in my microsite?

Local Microsites have become increasingly popular in recent years, as businesses look for ways to target specific audiences and achieve specific marketing goals. Whether you're promoting a new product, launching a campaign, or just looking to increase brand awareness, creating a microsite can be an effective way to reach your target audience.

So, what should you include in your microsite to make it effective? Here are some key elements to consider:

1. Clear branding: Your microsite should reflect your brand's personality and values. This means including clear branding elements such as your logo, color scheme, and tagline. Make sure your branding is consistent throughout the site, and that it accurately reflects your brand's voice and tone.

2. Compelling headlines: Use attention-grabbing headlines to draw visitors in and encourage them to explore your site further. Your headlines should be clear, concise, and relevant to your target audience. Use keywords and phrases that are likely to resonate with your target audience, and make sure your headlines accurately reflect the content on your site.

3. High-quality images and videos: Use high-quality images and videos to showcase your products or services. Make sure your visuals are optimized for fast loading times, and that they accurately reflect your brand's personality and values. Use visuals that are likely to resonate with your target audience, and that help tell the story you want to convey.

4. Interactive features: Consider including interactive features such as quizzes, games, or surveys to engage visitors and encourage them to spend more time on your site. Interactive features can be a great way to build engagement and drive conversions. Just make sure that your interactive features are relevant to your target audience, and that they are easy to use and understand.

5. Calls-to-action (CTAs): Include clear CTAs throughout your local microsite that encourage visitors to take action. Your CTAs should be clear, concise, and relevant to your target audience. Make sure your CTAs accurately reflect the content on your site, and that they are easy to use and understand.

6. Social media sharing buttons: Make it easy for visitors to share your local microsite on social media by including sharing buttons on each page. This can help increase visibility and drive traffic to your site. Just make sure that your sharing buttons are easy to use and that they accurately reflect your brand's personality and values.

7. Contact information: Include contact information such as phone numbers, email addresses, or contact forms so visitors can get in touch with you if they have questions or need more information. This can help build trust and credibility with your target audience, and make it easier for them to take the next step in their customer journey.

In addition to these key elements, there are a few other things you may want to consider including in your local microsite:

• A clear call-to-action: Make sure your local microsite has a clear call-to-action that tells visitors what you want them to do. Whether you're looking to drive conversions, build engagement, or increase brand awareness, make sure your call-to-action accurately reflects your marketing goals.

• Engaging content: Develop content that is engaging and relevant to your target audience. This can include blog posts, articles, infographics, and more. Just make sure that your content accurately reflects your brand's personality and values, and that it is optimized for search engines.

• Links to publications or blog entries: Include links to publications or blog entries that are relevant to your local microsite's objective. This can help build credibility with your target audience, and increase the visibility of your site.

• Company news and updates: Keep your visitors up-to-date with company news and updates that are relevant to your local microsite's objective. This can help build trust and credibility with your target audience, and make it easier for them to take the next step in their customer journey.

How do I optimize my local microsite for search engines?

When it comes to optimizing your local microsite for search engines, there are several key steps you can take to improve its visibility and ranking in search engine results pages (SERPs).

Firstly, it's important to conduct keyword research to identify relevant keywords and phrases that your target audience is searching for. This will help you understand what terms to use throughout your content, including in headlines, subheadings, and body copy. However, it's important to avoid "keyword stuffing," which can negatively impact your search engine rankings.

Next, optimize your meta tags, such as title tags and meta descriptions, which provide information about your site to search engines. Make sure they include relevant keywords and accurately describe the content on each page.

Creating high-quality, relevant content is also crucial. Search engines prioritize informative, engaging content that provides value to users. Make sure your local microsite includes content that meets the needs of your target audience and provides helpful information or solutions to their problems.

Building backlinks from other reputable sites can also help improve your local microsite's search engine rankings. Consider reaching out to other sites in your industry to request backlinks or guest posting opportunities.

Finally, don't underestimate the power of social media. Sharing your local microsite on social media platforms can help increase visibility and drive traffic to your site, which can improve its search engine rankings over time.

In addition to these steps, there are several other best practices to keep in mind when optimizing your local microsite for search engines. For example, use accurate and descriptive page titles, update your content regularly to reflect current seasons, trends, or new offerings, prioritize readability in your design, and standardize your URL naming conventions to keep it as simple as possible.

Remember that optimizing your microsite for search engines is an ongoing process that requires regular updates and maintenance. By implementing these best practices and staying up-to-date with the latest SEO trends, you can improve your microsite's visibility and ultimately drive more traffic and conversions.

How do I promote my microsite?

Promoting your microsite is a critical part of driving traffic and ensuring that your target audience finds your site. Here are some additional tips to help promote your microsite:

1. Use social media influencers: Identify influencers in your industry who can help promote your microsite to their followers. Consider offering them incentives such as free products or services in exchange for promoting your microsite.

2. Leverage user-generated content: Encourage your audience to create and share content related to your microsite. You can then feature this content on your site or social media channels, which can help attract more visitors.

3. Collaborate with other businesses: Consider partnering with other businesses or organizations in your industry to cross-promote your microsite. For example, you could offer discounts or promotions to customers of another business in exchange for them promoting your microsite.

4. Participate in online communities: Join online communities such as forums or social media groups related to your industry. Participate in discussions and share your microsite when it's relevant and helpful to the conversation.

5. Offer incentives: Consider offering incentives such as discounts or free products/services to encourage visitors to your microsite to take specific actions such as signing up for your newsletter or following you on social media.

Remember that promoting your microsite is an ongoing process, and it's important to regularly evaluate your strategies and make adjustments as needed to continue driving traffic and engaging your target audience.

How do I measure the success of my microsite?

A microsite can be an effective tool for businesses to create a targeted online presence for a specific campaign or product launch. But how do you measure the success of your microsite? It's important to have specific goals in mind before launching your microsite so you can measure its success accurately. Here are some key metrics to track when measuring the success of your microsite:

1. Traffic: One of the most straightforward ways to measure the success of your microsite is to track the number of visitors it receives. You can use tools like Google Analytics to monitor your site's traffic over time and get a sense of whether your microsite is attracting and retaining visitors.

2. Engagement: It's not enough just to attract visitors to your microsite; you want to keep them engaged and interested in your content. Metrics like bounce rate, time on site, and pages per session can help you understand how engaged visitors are with your microsite. By identifying which pages or features are most popular, you can optimize your microsite for better engagement and a more positive user experience.

3. Conversions: Ultimately, the success of your microsite comes down to whether visitors are taking the desired actions you want them to take, such as filling out a contact form or making a purchase. Setting up conversion tracking in Google Analytics or other tools can help you monitor and track these specific actions so you can see how well your microsite is converting visitors into customers or leads.

4. Search engine rankings: If your microsite is designed to attract organic search traffic, you'll want to track your search engine rankings for relevant keywords over time. Tools like SEMrush or Ahrefs can help you monitor your rankings and identify areas where you can improve your SEO strategy to boost your microsite's visibility in search results.

5. Social media engagement: If you're using social media to promote your microsite, it's important to track metrics like likes, shares, and comments to see how well your content is resonating with your target audience. By analyzing these metrics, you can identify which social media platforms are most effective for promoting your microsite and which types of content are most engaging.

6. Return on investment (ROI): Finally, it's important to calculate the ROI of your microsite by comparing the cost of creating and promoting it to the revenue generated from conversions or other desired actions. By measuring your microsite's ROI, you can determine whether it's worth continuing to invest in the site or whether you need to adjust your strategy to improve its performance.

In summary, measuring the success of your microsite is an ongoing process that requires careful monitoring and analysis. By tracking key metrics like traffic, engagement, conversions, search engine rankings, social media engagement, and ROI, you can identify areas for improvement and optimize your microsite for better performance.

What are the different types of Local microsites?

Microsites can serve various purposes and are not limited to language or location-based sites. Some common types of microsites include:

1. Landing pages: These are standalone web pages designed to generate leads or capture visitor information.

2. Event microsites: These are created to promote a specific event, such as a product launch, conference, or webinar.

3. Campaign microsites: These are created to support a marketing campaign, such as a seasonal promotion, social media contest, or product launch.

4. Product microsites: These are dedicated to promoting a specific product or service.

5. Educational microsites: These are designed to provide educational content on a specific topic, such as a how-to guide or a course.

6. Location-based microsites: These are created to promote a business or attraction in a specific location.

7. Language-based microsites: These are created to serve users in a specific language or region.

8. Customer support microsites: These are created to provide customer support resources, such as FAQs, user guides, and troubleshooting advice.

9. Recruitment microsites: These are created to attract job seekers and provide information on job openings, company culture, and benefits.

10. Non-profit microsites: These are created to promote a specific cause or charity and encourage donations or volunteerism.

What are some examples of successful microsites?

Microsites are an effective way for businesses and organizations to promote products, campaigns, and other initiatives. They allow for more targeted messaging and a focused user experience. Here are some examples of successful microsites that have made a significant impact:

1. Listening Together by Spotify: This microsite was created by Spotify to celebrate the diversity of music around the world. It featured a 3D globe map of the earth spinning and allowed users to listen to curated playlists from different regions of the world. The microsite was a hit with users and received widespread media coverage.

2. Small Business Saturday by American Express: This microsite was created by American Express to promote local businesses and encourage consumers to shop small. It included resources for small business owners such as marketing materials, educational resources, and a map of participating businesses. The microsite has been successful in raising awareness of the importance of supporting small businesses.

3. Website Grader by HubSpot: This microsite was created by HubSpot to help businesses improve their websites. It grades websites on various factors such as performance, mobile-friendliness, SEO, and security, and provides recommendations for improvement. The microsite has been a useful tool for businesses looking to improve their online presence.

4. Old Spice "Smell Like a Man": This microsite was part of a larger campaign by Old Spice to promote their line of men's grooming products. The site featured humorous videos and interactive features that encouraged visitors to engage with the brand. The microsite was a huge success and helped to increase sales of Old Spice products.

5. Coca-Cola "Share a Coke": This microsite was created as part of a campaign to promote Coca-Cola's personalized bottles and cans. The site allowed visitors to create their own virtual Coke bottle and share it on social media. The microsite was widely shared on social media and helped to increase engagement with the Coca-Cola brand.

6. Airbnb "Night At": This microsite was created as part of a promotion that offered one lucky winner the chance to spend the night in an unusual location, such as a shark tank or a cable car. The site featured videos and interactive features that allowed visitors to explore each location. The microsite was successful in generating buzz around the promotion and increasing awareness of the Airbnb brand.

7. Google "Art Project": This microsite was created as part of an initiative to make art more accessible online. The site featured high-resolution images of artworks from museums around the world, along with information about each piece. The microsite was widely praised for its innovative approach to showcasing art and has been a valuable resource for art lovers around the world.

8. Nike "Better World": This microsite was created as part of Nike's sustainability initiative and showcased the company's efforts to reduce its environmental impact through innovative design and manufacturing processes. The microsite was successful in raising awareness of Nike's commitment to sustainability and generating positive media coverage for the company.

These are just a few examples of successful microsites. They demonstrate how microsites can be used to promote a wide range of products and initiatives and can be an effective tool for businesses and organizations looking to connect with their audience in a more targeted and engaging way.

What are some examples of Location-Based Microsites?

Location-based microsites are a great way to promote a larger brand locally and engage with consumers in specific geographic areas. Here are a few examples of location-based microsites that have been successful:

1. McDonald's "My McDonald's" - This microsite was created by McDonald's in the UK and allowed customers to find their nearest McDonald's location and order food online for delivery or pickup. It also featured promotions and deals specific to certain regions.

2. Starbucks "Find a Store" - Starbucks has a "Find a Store" microsite that allows customers to locate their nearest Starbucks location, filter results by store features (such as drive-thru or Wi-Fi availability), and view store hours and contact information.

3. Uber "Local Offers" - Uber has a "Local Offers" microsite that provides location-specific promotions and discounts to riders, such as deals at local restaurants and retail stores.

4. Airbnb "Neighborhood Guides" - Airbnb has a "Neighborhood Guides" microsite that provides location-based recommendations for things to do and places to stay in various cities around the world. This microsite is designed to help travelers get a more authentic and local experience when visiting a new place.

5. Lowe's "Store Locator" - Lowe's has a "Store Locator" microsite that allows customers to find their nearest Lowe's location, view store hours and contact information, and filter results by store features such as garden center or tool rental.

These location-based microsites are just a few examples of how larger brands can use targeted, local marketing to reach consumers in specific regions and provide a more personalized experience.

What are some examples of Language-Based Microsites?

Language-based microsites are websites that are created in a specific language or set of languages to cater to a particular audience. These microsites are designed to provide a more personalized experience to users and can be a powerful tool for businesses looking to connect with international markets.

One of the primary reasons for creating language-based microsites is to provide localized content to users. For example, if a business is looking to target a Spanish-speaking audience, it would make sense to create a microsite in Spanish that includes content that is relevant to that audience. By doing so, the business can increase its chances of engaging with potential customers and build brand loyalty.

Another reason for creating language-based microsites is to improve search engine optimization (SEO). By targeting specific languages, businesses can optimize their content for specific keywords and improve their rankings in local search results. This can be especially important for businesses that are looking to expand into international markets where there may be more competition.

Here are a few examples of language-based microsites:

1. Nike China - Nike has created a microsite specifically for the Chinese market. The site is in Chinese and includes content that is relevant to Chinese consumers, such as local sports teams and athletes.

2. McDonald's Japan - McDonald's Japan has created a microsite that is designed to promote its products in Japan. The site is in Japanese and includes information about local promotions and menu items that are unique to the Japanese market.

3. Coca-Cola Spain - Coca-Cola has created a microsite in Spanish that is designed to engage with the Spanish-speaking audience. The site includes local news, events, and promotions that are relevant to the Spanish market.

4. Airbnb Japan - Airbnb has created a microsite that is designed specifically for the Japanese market. The site is in Japanese and includes information about local listings, events, and travel tips for Japanese travelers.

5. Samsung Korea - Samsung has created a microsite that is designed for the Korean market. The site is in Korean and includes information about local promotions, products, and services that are unique to the Korean market.

Conclusion

In today’s highly competitive business world, creating local microsites has become an innovative way for businesses to improve their sales and business development strategies. Local Microsites are hyper-focused, small-scale websites that provide targeted marketing and improved online visibility in local markets. In this article, we’ve answered 10 important questions related to creating local microsites and how they can help businesses boost sales and enhance business development. By creating a microsite, businesses can improve customer engagement, increase brand awareness, generate more leads, and provide a unique and tailored experience to visitors. The step-by-step guide on creating a microsite, including defining objectives, choosing the right platform, optimizing for SEO, creating engaging content, designing for excellence, setting up marketing and analytics tools, launching the microsite, and measuring the results, can help businesses create a successful microsite that achieves their marketing goals. By including key elements such as clear branding, compelling headlines, high-quality images and videos, interactive features, calls-to-action (CTAs), social media sharing buttons, and contact information, businesses can make their microsite effective and increase their chances of success. In summary, creating a microsite is a valuable investment that can provide businesses with a powerful tool to boost their sales and enhance their business development.

Use Case: Microsite Launch for ABC SportsWear to Expand Reach in Germany

Executive Summary: ABC SportsWear is a company that specializes in producing high-quality sports accessories such as boxing gloves. With the aim of increasing market share and establishing a strong presence in Germany, the company plans to create a microsite in Munich, Germany that will cater to the needs of local businesses. Social media and email marketing will be the primary channels used to promote the microsite and drive traffic towards it, while the company will use analytics tools and other metrics to monitor its performance.

Market Analysis: The sports accessories market in Germany is highly competitive, with many established brands already operating in the country. However, there is still room for new players who can offer high-quality products at competitive prices. By creating a microsite specifically for the German market, ABC SportsWear can tailor its messaging and offerings to meet the needs of local businesses.

Marketing and Sales Strategy: ABC SportsWear will create targeted campaigns that highlight the benefits of its products, such as durability, comfort, and affordability, and leverage influencer marketing by partnering with local athletes or fitness enthusiasts who can promote the products on their social media channels. Paid advertising on social media platforms such as Facebook and Instagram will also be used to drive traffic to the local microsite. The microsite will be optimized for search engines by using relevant keywords in its content and meta tags.

Operations Plan: ABC SportsWear will manufacture its sports accessories at its existing facilities and ship them directly to customers in Germany. The company will work with local logistics partners who have experience in shipping products within Germany to ensure timely delivery.

Financial Projections: ABC SportsWear projects that it can capture 5% of the sports accessories market in Germany within three years of launching its microsite. This would translate into annual revenue of €500,000 or more.

Management Team Bios: ABC SportsWear's management team has extensive experience in the sports accessories industry, including product development, manufacturing, and marketing. The company is committed to delivering high-quality products and exceptional customer service to its customers in Germany and around the world.

Conclusion: The launch of ABC SportsWear's microsite in Munich, Germany represents a significant opportunity for the company to expand its reach and establish a strong presence in the German market. By leveraging social media, email marketing, and other channels, ABC SportsWear believes it can attract local businesses who are looking for high-quality sports accessories at competitive prices. With a focus on quality, affordability, and customer service, the company is confident that it can achieve its goals and grow its business over time.

References

  https://www.enableus.com/blog/what-are-microsites-and-how-are-they-valuable-to-the-sales-teams

https://vwo.com/blog/what-is-a-microsite/

https://mailchimp.com/resources/what-is-a-microsite/

https://www.lumavate.com/the-complete-microsites-strategy-guide

https://smack.agency/blog/microsites/how-to-build-a-microsite/

https://smack.agency/blog/microsites/microsite-examples-and-why-they-work/

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